A delicious and hydrating drink made by mixing the juice from the cacao pod with water, electrolytes and vitamin C.

Anyone! Athletes, city slickers, party animals, kids, parents, grandparents – you name it. Everyone needs a bit more Wow in their water in our opinion.

Taste-wise they’re pretty similar but we think WowCacao tastes better, of course. In terms of sustainability they’re very different. As the popularity of coconut water has risen, vast tracts of rainforest have been cut down to accommodate new palm plantations. The water comes from young green coconuts before the flesh develops so the water is the driver of cultivation. With cacao pulp it’s a different story as the pods are already being harvested for the cocoa beans so we’re just stopping the delicious pulp from going to waste and making the most out of the harvesting process!

No. The only things we add are some extra electrolytes (potassium chloride) and Ascorbic Acid (vitamin C) to stabilise the product’s taste and colour. Both potassium and Vitamin C occur naturally in the product along with smaller quantities of other minerals and flavanols.

Cacao is cauliflorous which means it grows outwards from the trunk or branches on tough stalks. Ripe fruits do not fall but have to be cut off with secateurs or machetes. Until now mechanisation has failed to do this as too much damage occurs to the tree bark. Once the pods are open, the pulp must be collected and pressed very promptly as otherwise fermentation begins. Luckily we have a speedy team!

We are currently sourcing from Ecuador in an area that was savannah, not forest, so deforestation is not an issue in our supply chain. It became agriculturally important once a network of canals for irrigation were built. 

However, cocoa globally has had a bit of a bad rap for deforestation – this is largely because 80% of the world supply comes from less developed agricultural areas of West Africa where deforestation has occurred fairly recently.

The truth is cocoa small- holders do not have access to the equipment necessary to fell giant hardwood trees but they tend to move into the forests after the logging companies leave, burn the undergrowth and plant in the fertile soil that remains – moving from area to area as the soil fertility declines. The EUDR, which comes into effect in Jan 2025, prohibits buying cocoa from any area deforested since December 2020 and operators will have to prove the provenance of the land by way of satellite maps and GPS data. The UK has not yet finalised similar legislation but we expect it during 2024.

Our founders have been heavily involved in sustainability issues across the globe for over 20 years and are considered industry experts, regularly appearing on panels or making presentations at leading cocoa trade events.